An article from the March of Dimes Maryland-National Capital
Area Chapter's Newsletter
The Power to Help Save Babies is at Your Fingertips
NICU doctors and nurses have tools at their fingertips to help save babies. So do you. The Online Fundraising Tool (OFT) allows walkers to raise hundreds to thousands of dollars—all from their desktop or laptop computer. Jessica Klug of Baltimore, Md., used OFT in 2008 and she raised $1,724. “I think the [OFT] Web site looks great,” she told Jennifer Tarr, community director in the Central Maryland Division office in Baltimore. “That is how I did all of my fundraising last year—online.”
Jessica served as team captain for her first-year family team, Team Angel Baby, which raised $9,832. The team raised more than 60 percent of its funds online.
Team Angel Baby was one of the top teams in the March of Dimes Maryland-National Capital Area Chapter. Jessica shared a few secrets of her success so this year’s walkers and teams could raise much-needed funds and help more babies:
1. “I placed March for Babies widgets and badges on my blog and Facebook page.”
The March of Dimes has developed badges, widgets and banners to help you show your support of March for Babies. These items can be used in your e-mails and on your blog, Facebook page or MySpace page to help promote the event and your fundraising efforts. Even the official March for Babies logo is available for use on your Web site, in personal and company newsletters or on a team T-shirt to help you promote March for Babies. To download these items, please visit http://www.marchforbabies.org/spread_the_word.aspx.
“Jessica did a great job in utilizing the social networking tools provided by the March of Dimes to recruit walkers and inform her team about the walk and the important mission of the March of Dimes,” said Tarr.
2. “I walked in memory of my daughter, who was stillborn in October 2007.”
Jessica told her supporters she was walking in memory of her daughter. Your personal and team OFT pages have space for pictures and text to explain why you’re walking. Perhaps you’re also walking in memory of a child, or to celebrate the birth of a child—one born healthy or too soon. Tell your supporters why you’re walking and that they’re welcome to join you or form their own team.
3. “I had a huge outpouring of support from my family and friends.”
Jessica raised all of her money online. Her donors gave anywhere from $20 to $100. And thanks to OFT, she could reach donors who lived across the street or across the country. Her friends saw her fundraising badge when they read her e-mails and her Facebook and blog visitors saw her March for Babies widgets. The badges and widgets allowed friends and family to donate online effortlessly and immediately. The average walker who uses OFT raises more than double the amount of a walker who doesn’t use OFT.
If you’re part of a family or corporate team, your team captain will thank you for using OFT. Team captains whose members use OFT have less cash and checks to submit on Bank Day or Walk Day, can track all of their walkers and amounts raised, and can communicate easily with walkers about upcoming activities, special promotions and your team’s fundraising goal.
Please visit http://www.marchforbabies.org to register for March for Babies and utilize the OFT to meet your fundraising goals and help more babies.